The multiyear partnership names Hilton as PTPA’s Official Hotel & Lodging Partner, supporting players on tour with exceptional hotel stays and exclusive experiences for Hilton Honors members WASHINGTON D.C., January 24, 2024 – The Professional Tennis Players Association (PTPA) is excited to announce a new global partnership with Hilton (NYSE: HLT). In this multiyearContinue reading “Winners Alliance Facilitates New Global Partnership With PTPA & Hilton”
Category Archives: Business
FICA and Winners Alliance Forge Historic Partnership to Protect and Optimize Global Commercial Rights of Cricketers
Athlete-centric Winners Alliance to represent and manage select collective rights of FICA’s 500+ cricketers from across the 13 FICA-affiliated countries worldwide Cricketer and marketing executive, Tim Cruickshank, appointed Winners Alliance VP of Commercial Partnerships, Asia-Pacific, as the company opens first international office in Australia Melbourne, Australia, January 11, 2024 – Winners Alliance today announcedContinue reading “FICA and Winners Alliance Forge Historic Partnership to Protect and Optimize Global Commercial Rights of Cricketers”
Winners Alliance Secures TUMI as New Global Partner of PTPA
Washington, D.C., September 6, 2023 – The Professional Tennis Players Association (“PTPA”), global advocates for professional tennis players, today announced the designation of international travel and lifestyle brand TUMI as an official global partner. The partnership, created by the PTPA’s for-profit affiliate Winners Alliance, will provide hundreds of professional women’s and men’s tennis players withContinue reading “Winners Alliance Secures TUMI as New Global Partner of PTPA”
Fanatics and Winners Alliance Announce Exclusive Annualized Trading Cards Partnership for Professional Tennis Players
– Growing Number of Tennis Stars Join Historic Group Licensing Agreement, Backed by Fanatics’ Long-term Commitment to the Sport and Its Players – Washington, D.C., March 23, 2023– Winners Alliance has partnered with Fanatics Collectibles to provide professional women’s and men’s tennis players the opportunity to be included in a broad-scale group trading card setContinue reading “Fanatics and Winners Alliance Announce Exclusive Annualized Trading Cards Partnership for Professional Tennis Players”