Category Archives: Business

Available just in time for the US Open, new officially licensed fanwear and bobblehead collections spotlight 25+ top players including Aryna Sabalenka, Tommy Paul, Jasmine Paolini, and Naomi Osaka, with additional names and drops on the way. Washington, D.C.; Austin, TX; and Milwaukee, WI – Aug. 21, 2025 – For the first time in professionalContinue reading “Winners Alliance Teams with 500 LEVEL and National Bobblehead Hall of Fame to Launch First-Ever Large-Scale Licensed Tennis Player Collections”

New Game Lets Fans Compete as Their Favorite Athletes to Unlock Real-World Cricket Experiences  New York, NY and Washington, D.C. – Aug 13, 2025 – SCOR on Sweet, one of the fastest-growing Web3 mini-app ecosystems, today announced the launch of its newest mini-game, Sixer Smash, a cricket experience inspired by the swipe-based game play mechanicsContinue reading “SCOR on Sweet and Winners Alliance Partner to Launch Sixer Smash Cricket Game Featuring Global T20 Icons Ahead of Major Summer Matches”

New Game Lets Fans Play, Stack Gems, and Access Real-World Rewards from Pro Tennis Players New York, NY, and Washington, D.C. – July 2, 2025 – SCOR on Sweet, the rapidly growingWeb3 mini-app ecosystem, today announced the launch of its latest mini-game, Flappy Racquet, just in time for the start of Wimbledon. Inspired by theContinue reading “SCOR on Sweet Partners with Winners Alliance to Launch Flappy Racquet Mini-Game Featuring Top Tennis Stars Just in Time for Wimbledon”

Four-time Grand Slam champion Naomi Osaka debuts tomorrow, with at least three more tennis stars to follow this year Sao Paulo, Brazil and Washington D.C., May 22, 2025 – Wildlife Studios and Winners Alliance today announced a major licensing partnership to bring several professional tennis stars into the hit mobile game Tennis Clash – playedContinue reading “Wildlife Studios Secures License From Winners Alliance to Feature Top Professional Players in Tennis Clash Mobile Game”

Chennai, India; London, UK; Washington D.C., May 6, 2025 – Winners Alliance, the commercial partner of the World Cricketers’ Association (WCA), has announced a new licensing agreement with Nextwave Multimedia, a subsidiary of Nazara Technologies and the developer behind the popular World Cricket Championship (WCC) mobile game franchise. Through the partnership, Nextwave will integrate names,Continue reading “Nazara-Owned Nextwave Multimedia Partners with Winners Alliance to Bring 500+ Pro Players to the World Cricket Championship Game Franchise”

Chris Gayle, Joe Root, Kagiso Rabada, Andre Russell, Ben Stokes, Kane Williamson Among Star Cricketers to Appear in the First Large-Scale, Officially Licensed Mobile Cricket Game Pune, India; Adelaide, Australia; Washington D.C., Aug. 26, 2024 – The World Cricketers’ Association (WCA) through its commercial affiliate, Winners Alliance, today announced a partnership with Jetsynthesys-owned Nautilus MobileContinue reading “Real Cricket™, World’s Most Popular Mobile Cricket Game, to Feature 250+ Professional Players Through Partnership with World Cricketers’ Association & Winners Alliance”

Veteran executives Matt Grandis and Ross Meltzer to oversee commercial development for premium rights holders across sport, entertainment and media  Washington, D.C., June 6, 2024 – Winners Alliance, an organization transforming athlete rights and commercialization in global sports, has partnered with Team Playmaker, a new sales, marketing and partnerships agency representing best-in-class rights holders acrossContinue reading “Winners Alliance Partners With New Sales, Marketing & Partnerships Agency to Accelerate Growth Strategies and Maximize Athletes’ Collective Power”

ELPA and Winners Alliance form exclusive partnership to unlock commercial opportunities for players in Europe’s top basketball league Frankfurt/Washington, D.C., May 20, 2024 – The EuroLeague Players Association (ELPA) and Winners Alliance, an organization transforming athlete rights and commercialization in global sports, today announced an exclusive commercial partnership to optimize the commercial rights of theContinue reading “EuroLeague Players Association and Winners Alliance Team Up To Maximize Commercial Potential of EuroLeague Basketball Players”

First Large-Scale, Officially Licensed Fantasy Tennis Game to Feature Tommy Paul, Jessica Pegula, and Many More Professional Tennis Stars Washington D.C., March 20, 2024 – Winners Alliance has formed a groundbreaking collaboration with Fungiball, a leading developer in the next-generation fantasy tennis gaming sphere. This innovative partnership will bring forth the first large-scale game ofContinue reading “Fungiball Secures Rights from Winners Alliance to Feature 250+ Tennis Stars in Groundbreaking Fantasy Tennis Game”

The Professional Tennis Players Association partnership with Priority Pass – via Winners Alliance – bolsters the mission to help alleviate travel burdens of pro tennis players Washington, D.C., February 28, 2024 – The Professional Tennis Players Association (PTPA), global advocates for professional tennis players, today announced Priority Pass as an official partner. This marks aContinue reading “Winners Alliance Supports Tennis Players’ Travels Via New Partnership With Priority Pass”