The multiyear partnership names Hilton as PTPA’s Official Hotel & Lodging Partner, supporting players on tour with exceptional hotel stays and exclusive experiences for Hilton Honors members WASHINGTON D.C., January 24, 2024 – The Professional Tennis Players Association (PTPA) is excited to announce a new global partnership with Hilton (NYSE: HLT). In this multiyearContinue reading “Winners Alliance Facilitates New Global Partnership With PTPA & Hilton”
Author Archives: Leo
Winners Alliance Starts Cricket Licensing Program
FICA Seeks End to Image-Rights Issues with New Players Alliance
FICA, Winners Alliance Ink Licensing Deal for Cricket Players
FICA and Winners Alliance Forge Historic Partnership to Protect and Optimize Global Commercial Rights of Cricketers
Athlete-centric Winners Alliance to represent and manage select collective rights of FICA’s 500+ cricketers from across the 13 FICA-affiliated countries worldwide Cricketer and marketing executive, Tim Cruickshank, appointed Winners Alliance VP of Commercial Partnerships, Asia-Pacific, as the company opens first international office in Australia Melbourne, Australia, January 11, 2024 – Winners Alliance today announcedContinue reading “FICA and Winners Alliance Forge Historic Partnership to Protect and Optimize Global Commercial Rights of Cricketers”
Winners Alliance Secures TUMI as New Global Partner of PTPA
Washington, D.C., September 6, 2023 – The Professional Tennis Players Association (“PTPA”), global advocates for professional tennis players, today announced the designation of international travel and lifestyle brand TUMI as an official global partner. The partnership, created by the PTPA’s for-profit affiliate Winners Alliance, will provide hundreds of professional women’s and men’s tennis players withContinue reading “Winners Alliance Secures TUMI as New Global Partner of PTPA”