Three pillars.
One model.
All for athletes.
ATHLETES ARE AT THE
CORE OF EVERYTHING WE DO.
Our playbook empowers groups of athletes to drive success and spark transformative change across the global sports industry by equipping them with the three essential ingredients for progress:
ATHLETE & RIGHTS HOLDER SOLUTIONS
The heart of our business. We ensure athletes’ collective brand power is protected and maximized, unlocking long-term, scalable value.
Key Services
COMMERCIAL RIGHTS AGGREGATION
SALES & OPTIMIZATION
GROUP LICENSING PROGRAM DEVELOPMENT
Our Athlete Coalition
Tennis: Serving New Value to Tennis Players at Scale
Opportunity
Despite their participation in the world’s fourth most popular sport, tennis players lacked a unified group license, leaving them highly fragmented and without the lucrative collective deals common in other sports.
Approach
Create tennis’ first large-scale group licensing program, uniting 300+ players’ rights under one license—with participation continuing to grow.
Impact
Millions of new, incremental revenues for tennis players and amplified visibility and fan engagement worldwide.
WCA: Unifying 500+ Global Cricketers’ Rights
Opportunity
Historically, cricketers’ group rights were managed at the national level without a global license, causing fragmentation that limited collective commercial opportunities across borders.
Approach
Partner with the World Cricketers’ Association to create cricket’s first global group licensing program, safeguarding the rights of 500+ top men’s and women’s cricketers.
Impact
New, scalable commercial value for cricketers, and increased funding for the WCA’s core athlete advocacy work, through partnerships with leading licensors like Nazara Technologies, Nextwave Multimedia, and Nautilus Mobile.
COMMERCIAL GROWTH & MARKET EXPANSION
The future of athlete-driven partnerships. We bring together world-class athletes and world-class partners to create large-scale collaborations that turn potential into possibility.
Key Services
GROUP LICENSING
SPONSORSHIP
COMMERCIAL STRATEGY
Our Commercial Partners
Topps Tennis Trading Cards
Opportunity
While trading cards have experienced booming demand in other sports, tennis lacked an annualized trading card program due the absence of a large-scale group license.
Approach
Launch tennis’ first large-scale annualized trading card program with Fanatics and its trading card subsidiary, Topps, securing rights from 300+ players to build a diverse product line including autographs and memorabilia from top stars such as Carlos Alcaraz, Coco Gauff, Novak Djokovic, and Aryna Sabalenka.
Impact
Topps has successfully sold out all its tennis releases to date, with Royalty cards achieving resale prices more than double their retail price. Winners Alliance bolstered Topps’ expansion into tennis by facilitating onsite sales at marquee tournaments like the US Open, Australian Open, and Charleston Open, expanding Topps’ market presence and impact.
Real Cricket Mobile Game
Opportunity
With 350M+ downloads and 1M+ daily users, Real Cricket sought new ways to deepen engagement with its passionate global fan base.
Approach
Launch cricket’s first officially licensed mobile simulation game, integrating 250+ players’ likenesses for fans to compete as their favorite stars including Chris Gayle, Andre Russell, Joe Root, Ben Stokes, Kane Williamson, Kagiso Rabada, and many more.
Impact
In its first year, the partnership fueled a 136% revenue surge and 122% download increase, leading to Nautilus Mobile’s acquisition by gaming giant Krafton.
Hilton Global Partnership with PTPA
Opportunity
Tennis’ grueling 11-month global season results in nonstop travel for players, and hotel quality can make or break performance.
Approach
Secure a global, multi-year partnership between the PTPA and Hilton, giving players unparalleled hospitality and exclusive perks across 7,400+ properties to ease travel demands.
Impact
Players and their teams have spent hundreds of nights at Hilton properties, with nearly 500 players enrolling in Hilton’s award-winning loyalty program for added benefits. Hilton Honors members also had the opportunity to participate in exclusive “Stay On Your Game” tennis clinics featuring top stars such as Tommy Paul, Sloane Stephens, Jasmine Paolini, and Gael Monfils.
COMPREHENSIVE CAPABILITIES & EXPERTISE
A catalyst for industry-wide progress. We’re shaping the future of sports through the creation of a comprehensive network of affiliates that offer specialized expertise and services to accelerate innovation.
Key Services
STARTUP & VENTURE ACCELERATION
PARTNERSHIP ADVISORY & SALES
PREMIUM EVENTS & HOSPITALITY
Our Portfolio
Team Playmaker
Team Playmaker
Team Playmaker is a global sales and marketing agency that drives commercial growth for leading rights holders in sports, entertainment, and media. Its end-to-end solutions help partners build high-impact collaborations and align brand ambitions with properties that drive relevance, scale, and long-term business impact.
E78
E78
E78 is a boutique event marketing and hospitality agency that delivers access to highly sought-after sports, cultural, and entertainment events for global brands looking to elevate business relationships. With its bespoke event design, high-profile access, and seamless management from start to finish, E78 creates unforgettable, shared experiences at the world’s most iconic events.