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Built for athletes.
Designed for impact.

We build meaningful, long-term relationships between world-class athletes and commercial partners, helping them win all.

Defend your rights.
Maximize your value.

Get the support and infrastructure you deserve—built to help you succeed on and off the playing field.

Athletes

Join the
movement

Partner with purpose.
Align with athletes.

Join forces with the world’s most dynamic athletes through authentic, athlete-driven collaborations.

Commercial
Partners

Discover what's possible

Represent with impact.
Scale with ease.

Elevate your athletes by helping them take advantage of incremental, collective opportunities that complement your individual expertise.

Agents & athlete support teams

Help your athlete win all

Our athlete coalition

Tennis

Cricket

Track

Basketball

Collegiate Sports

Commercial Partners

2K
Fanatics
Hilton
Amazon
Tumi
Heineken
Topps
Chase Sapphire
Verizon
Krafton
X
MassMutual
Tag Heuer
La Roche-Posay
Liquid Death
Oura
Talkspace
Nazara
Hyperice
Priority Pass
500 Level
Wild Life
Clear Street
Sweet
Nulo
Arkham
Drip
Nautilus
Next Wave
NBM
Fungiball
Sports Heads
FanGirl Fashionista
2K
Fanatics
Hilton
Amazon
Tumi
Heineken
Topps
Chase Sapphire
Verizon
Krafton
X
MassMutual
Tag Heuer
La Roche-Posay
Liquid Death
Oura
Talkspace
Nazara
Hyperice
Priority Pass
500 Level
Wild Life
Clear Street
Sweet
Nulo
Arkham
Drip
Nautilus
Next Wave
NBM
Fungiball
Sports Heads
FanGirl Fashionista

Frequently Asked Questions

Does Winners Alliance represent individual athletes and generate individual athlete deals?

No, we generate group deals that include four or more athletes. Many of our deals are large-scale and include hundreds of athletes. We are not a representation agency, and we do not negotiate individual athlete deals. In fact, we work directly with athletes’ agents to bring them new, incremental group opportunities that their athletes would not otherwise receive individually.

Do Winners Alliance’s deals restrict athletes’ individual deals?

No, group licensing is incremental to athletes’ individual sponsorship and marketing deals, and does not interfere with athletes’ existing or future deals.

Is Winners Alliance part of the players associations with which it works?

No, we are a 100% independent entity. We partner with players associations and other groups of athletes to help their athletes unlock additional commercial value, but we are a fully independent company.

How does Winners Alliance generate value for athletes?

We generate group licensing deals, which drive incremental revenues for athletes in exchange for the use of their collective name, image, and likeness value. We also create sponsorship opportunities for our athlete coalition organizations.

What is group licensing?

Group licensing is when a group of athletes comes together to leverage the collective monetary power of their name, image, and likeness. By pooling their name, image and likeness value, athletes are able to easily obtain and share revenues from deals they do not independently have. Group licensing deals are sustainable, driving recurring revenues and expanding athletes’ visibility and engagement with fans. Group licensing deals do not interfere with athletes’ individual deals; they are incremental opportunities that allow large-scale products like trading cards, video games, and digital collectibles to go to market.

How does Winners Alliance work with commercial partners?

We craft licensing and sponsorship deals with commercial partners, helping them tap into the collective value of athletes.
  • · Wildlife Studios
  • · 2K
  • · 500 Level